Label Adhesives - An Important Part of Labeling

We generally don't think about the stuff on the back side of a label. We just peel off the backing and press the label onto the object being labeled. Most of the time the label sticks. Sometimes it immediately falls off, or it may come off after some time passes. That's generally not what we want our labels to do.

The type of adhesive used on the label is important. There are adhesives designed to stick to rough surfaces, cold surfaces and dirty surfaces. There are permanent adhesives, and adhesives designed to allow the label to be removed and reused. There are general purpose adhesives that work for most labeling applications and aggressive adhesives that have extra strong holding power.

When you purchase labeling supplies, those supplies are usually identified as being for a specific application. For example, you might purchase "cold storage" tapes that are designed to be applied at low temperatures. You don't need to think about the adhesive because you know these tapes are specifically designed to be applied at low temperatures. Where people usually encounter problems is when they use general purpose label tapes in situations where a specialty tape should be used. In most cases this happens because no one realizes there is a proper tool for the job--meaning that there is a tape with adhesive designed for the application.

For example, labels designed to be applied to rough surfaces have an extra thick layer of adhesive. This allows the adhesive to fill in the rough surface and achieve a good, solid bond. While a label with "normal" adhesive may fall off after several months, the label designed for rough surfaces will remain in place for years.

What this means is that when you are purchasing labeling supplies you should discuss your labeling needs with a specialist who has an in-depth knowledge of labeling materials. They can help you to be sure you are getting the right labeling materials for your applications. And if you are having problems with labels that don't stay stuck, don't just curse your label printer. Be sure you are using the right tool for the job... be sure you are using the right label material.